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All Female Team from The Catholic Schools Foundation and Keady Communications Wins LACP 2009 Communication Spotlight Award for Marketing Campaign on Education of Young Women
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Created and designed by an all female team from Keady and the Catholic Schools Foundation, the comprehensive marketing campaign entitled “Who is She?” received honors in the Print, Video & Web category of the 2009 Spotlight Award from the League of American Communications Professionals (LACP).
The print and electronic campaign materials feature young women from eight Catholic girls’ schools in the greater Boston area as well as independent research on the value of a Catholic girls’ school education. The campaign was designed to provide valuable information to parents but to also engage potential young women in a creative and compelling way.
“It was exciting to be a part of a team of women working on a campaign about the education of young women, “said Betsy Keady, founder and President of Keady Communications. “We are delighted to have worked with the Catholic Schools Foundation and to have been given the creative license to bring these young women and their educational experience to life,” she added.
“We feel the campaign showcases critical elements of independent research that proves the value of a Catholic girls’ school education but also captures the heart of the students from around the archdiocese,” offered Lynne Sullivan, Senior Program Manager at the Catholic Schools Foundation. “The campaign also reflects a strong commitment to excellence in education in an all-girls’ setting and a spirit of collaboration among the eight Catholic girls’ schools in greater Boston,” added Sullivan.
“We find the level of creativity exhibited to be superb, which is supported by superb message clarity,” Kennedy remarked. “Our belief is that the target audience will find the level of relevance to be excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.”
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